What does Good Will Mean?
Good Will means doing good for the people, by the people, and of the people. In a society marked by deep social and political division, good will is about working within existing systems to help individuals, support them, and strengthen their agency. It is a commitment to cooperation over conflict, and to empowering communities to shape their own futures.
Why Good Will
Good Will centers the lived experiences of individuals and uses those experiences to shape meaningful, practical support that helps people take control of their lives. Founded by Ghulam Baig, Good Will is driven by the belief that policy should not rest in the hands of the few, but should be informed and guided by the many. It is an effort to bring real voices into decision-making and ensure that communities themselves have the power to influence the policies that affect them.
How Goodwill is different
Rather than being a traditional top-down organization, Good Will works from the ground up. We listen first, act second, and ensure that communities—not institutions—shape the priorities of our work. Our focus is on practical, people-led solutions that reflect real needs, not assumptions.
Our small team brings together individuals who have worked across policy, social support, advocacy, and grassroots engagement. We draw from academic expertise, professional practice, and—most importantly—the lived experiences of the communities we serve.
These combined qualifications allow us to understand complex social issues, navigate existing systems, and develop people-led solutions that are both practical and impactful. We are equipped to support individuals, collaborate with community groups, and engage constructively with institutions to push for meaningful change.
Focus Groups
Who are Goodwill Targeting –
Good Will is open to everyone, because every individual deserves to be heard, supported, and empowered. At the same time, we place particular focus on ethnic minorities and marginalized communities, who are often overlooked in policy discussions and face additional barriers when navigating social systems.
By engaging both the wider public and communities whose voices are under-represented, Good Will ensures that policy and support systems reflect the full diversity of society—not just those who are most visible or most powerful.
